ARTICLE PRINTED IN STOCK AND LAND, JANUARY 2015, BY ANNABELLE BEALE
GLENBURN-based Webb Black Simmentals are on a mission to top the State’s iconic weaner sales in the coming years and establish themselves as an elite-Simmental herd.
The Stud’s breeding overhaul includes the establishment of a commercial herd that will be used to benchmark the stud’s genetics against the State’s top commercial producers of feature store sales.
The stud will be selling their first Simmental-cross calves from their commercial herd in the January weaner sales as part of the new direction.
New manager Ben Coad said this was about benchmarking their cattle and having them accepted in the commercial market.
Mr. Coad said the calves performance at the January weaner sales would affirm their new Southern Australian focused breeding direction.
“The weaner sales are the best advertising because every stock agent, lot feed buyer and producer is there, comparing all of the region’s cattle,” he said.
The 50 Webb genetics weaners offered at the January sale are autumn-drop calves, finished on grass, weaned one month prior to the sale and average 400 kilograms for steers and 380kg for heifers.
“What the sale will do is accept us in the local beef industry,” Ben said.
“Anyone can be a stud but we need to prove the progeny is leading.”
The commercial herd aims to build Angus numbers for crossing and be at full capacity by 2017.
“When we get those good commercial farmers buying out bulls from our backyard and see our genetics in the saleyards, then we know we are accepted in the industry but until then we are on the outside of the playing field,” Ben said.